FanDuel Renews With GeoComply as Geolocation Becomes the Sector's Main Compliance Battleground

FanDuel has renewed its partnership with GeoComply on a multiyear deal covering geolocation and identity verification, the Vancouver-based supplier announced on Monday.

The agreement keeps GeoComply powering location checks and the identity verification used to streamline registration and security for the Flutter-owned brand, alongside fraud detection. As part of the renewal, GeoComply is giving FanDuel direct access to a team of engineers supporting the operator in real time.

The numbers give a sense of the volume involved. GeoComply reports a 99.7% pass rate on FanDuel player checks, processes roughly 2.5 billion checks a month across its full portfolio of operator partners, and claims 99% availability during peak traffic.

"GeoComply has been an important partner as we've built a platform our customers can trust," said FanDuel president Christian Genetski. "Our focus has always been on delivering a great customer experience while operating with the highest standards of integrity and compliance."

GeoComply chief executive Kip Levin pointed to how far the relationship has expanded beyond location. "FanDuel and GeoComply have grown up together, from their first regulated state to nationwide scale," he said. "What's been interesting is everything we've built together on top of those signals since: fraud and abuse detection, frictionless authentication, market insights. The kind of intelligence that is key to operators' compliance at scale."

The renewal continues a run for the supplier. It expanded its work with Hard Rock Digital in May to include the IDComply KYC and AML product, extended with DraftKings in June after the launch of that operator's super app, and agreed a multiyear renewal with Caesars Entertainment in the same month.

FanDuel is separately defending its VIP programme before Congress after a customer with a gambling addiction was sent a personalised video from a baseball star.

Geolocation is also where prediction markets are losing ground. A Washington judge this month gave Kalshi until September 3 to implement full geofencing or face fines of up to $120,000 a day, a requirement licensed sportsbooks have met for years.